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WA tourism rebounds as new international routes open

Western Australia's tourism industry has seen a significant boost with international visitor numbers on the rise.

Aug 8, 2026

The latest figures indicate a substantial rebound in Western Australia's tourism industry, with international visitor numbers increasing by 19% to reach 900,000. This surge in tourism can be largely attributed to the introduction of new direct routes from Asia, making it easier for travelers to visit the state. As a result, visitors have spent a considerable A$3.1 billion, contributing significantly to the local economy.

The growth in international visitor numbers is a welcome sign for the state's tourism industry, which has been working to attract more visitors from around the world. The introduction of new direct routes has played a crucial role in this growth, providing travelers with more convenient and accessible options for visiting Western Australia. With the state's unique natural beauty, vibrant culture, and exciting attractions, it is well-positioned to continue attracting visitors from Asia and beyond.

The impact of this growth in tourism is expected to be felt across the state, with regional areas likely to benefit from the increased visitor numbers. According to Tourism WA, direct access is a key factor in driving regional visitor economies. As they noted, "Direct access is the single biggest lever for regional visitor economies." This suggests that the new international routes will have a positive impact on regional areas, providing them with new opportunities for growth and development.

As the state's tourism industry continues to grow, it is likely that we will see further investment in infrastructure and attractions, aimed at supporting the increasing number of visitors. With its unique offerings and stunning natural beauty, Western Australia is well-placed to continue attracting visitors from around the world, and the new international routes are expected to play a key role in driving this growth. As the industry looks to the future, it is clear that the introduction of new direct routes has been a significant factor in the rebound of WA's tourism industry.

Sources

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